Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/06705_Field_TCUM T270.txt

Text File | 1996-04-10 | 762b | 15 lines

the linotype flattened the human vocal style.

     A recent ad for C-E-I-R Computer Services pictured a plain
cotton dress and the headline: “Why does Mrs. ‘K’ dress that
way?”—referring to the wife of Nikita Khrushchev. Some of the
copy of this very ingenious ad continued: “It is an icon. To its
own underprivileged population and to the uncommitted of the
East and South, it says: ‘We are thrif-ty, simple, hon-est;
peaceful, home-y, go-od.’ To the free nations of the West it
says: ‘We will bury you.’”

     This is precisely the message that the new simple clothing
of our forefathers had for the feudal classes at the time of the
French Revolution. Clothing was then a nonverbal manifesto of
political upset.